CHAPTERS & AUDIO
AUDIO: An Invitation
Audio Player
Chapter 1
The Second Consumer Revolution™ Has Begun: Context and Catalyst
AUDIO:
Audio Player
Chapter 2
Why Social Retail Marketing™ (SRM™) Will Be Bigger Than Amazon
AUDIO:
Audio Player
Chapter 3
Digital Journeys
AUDIO:
Audio Player
Chapter 4
Why Traditional Marketing Channels Are Drying Up
AUDIO:
Audio Player
Chapter 5
Power to the Consumer
AUDIO:
Audio Player
Chapter 6
The Five Rules of Successful Social Retail Marketing™
AUDIO:
Audio Player
Chapter 7
The Convergence: Selling in the Age of 5G Mobile, AI, and Social Media
AUDIO:
Audio Player
Chapter 8
Insights Trump Data
AUDIO:
Audio Player
Chapter 9
Storytellers Succeed: Take Your Customers on a Journey
AUDIO:
Audio Player
Chapter 10
The Goldilocks Zone: Regulating The Impatience Economy™
AUDIO:
Audio Player
Chapter 11
Faster! SRM™ and the New Science of Buying
AUDIO:
Audio Player
Chapter 12
The Digital Consumers’ Bill of Rights™
AUDIO:
Audio Player
Chapter 13
Final Thoughts: Who Wins in The Impatience Economy™—and How?
AUDIO:
Audio Player
AUDIO: Closing Credits
Audio Player